kamcelearney@gmail.com
is an art director and designer hiding out on a small island off the coast of Maine. For the past six years she lead the creation of branded photo libraries, established brand identities, created social content and nationally run TV spots.
.We worked closely with the Velocity Global team to launch a new brand world that represents what Velocity Global offers: a future where work is borderless. From film to the typeface, every aspect of the new brand speaks to the fluidity, momentum, and connection that comes from a world working together.
Art Direction
A branding and idententity project for LB MINI-MART in partnership with LB, a restaurant and cafe in Portland, ME.
Includes:
Logo
Type System
Collateral
Business Card Design
Signage
Strategy
Design
Art Direction
Centivo is a disruptive new health plan that focuses on the things people actually need to get and stay healthy. From the beginning, we knew we had to show people the “why” through the “how” — educating them on how Centivo’s plan works in a cause-and-effect style of storytelling.
We established the campaign line “We take care” to demonstrate the chain reactions of benefits that happen when you focus on health first. Beyond the messaging, our rich, poppy palette and warm visual approach played against category norms to emphasize how Centivo’s doing things a different way.
Art Direction
Design
A branding and identity project for Portland, ME based restaurant, LB Kitchen
Includes:
Logo
Type System
Collateral
Business Card Design
Signage
Merch
Design
A branding and identity project for Portland, ME based gallery, Dunes
Includes:
Logo
Type System
Collateral
Business Card Design
Signage
Design
Various design projects completed for Night Moves Bread, a bakery and stone mill in South Portland, ME.
Information Zine
FOH Poster
Merch
Design
Art Direction
Through an integrated brand campaign, Slurpee keeps the cool by acting as the colorful sidekick, fighting unforseen forces with forced smiles and eye rolls.
No matter what your problems are, when you've got Slurpee you're Chill, I'm chill, and Everything's Chill.
Art Direction
After launching the updated Slurpee rebrand we released our first campaign to gain brand awareness with Gen Z. Through an integrated and campaign bolstered by audience collaboration, we showed them that there’s a Slurpee flavor/mood for every type of person.
Art Direction
Various Subway broadcast projects
Art Direction
Copywriting
Art Direction,
Design
Animation