Katie McElearneykamcelearney@gmail.com
is an art director and designer hiding out on a small island off the coast of Maine. For the past six years she lead the creation of branded photo libraries, established brand identities, created social content and nationally run TV spots.
Previously << worked with
Red Antler, Deutsch LA and Dentsu. Currently >> freelancing and available for new projects.
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02 LB MINI-MART2025
CLIENT: LB. MINI-MART
PROJECT: BRAND SYSTEM, STRATEGY, DESIGN GUIDELINES, PACKAGING DESIGN, MERCH DESIGN,WAYFINDINGLB. MINI-MART is convenience store that doesn’t compromise on well being. Quick-mart, gas station, grab & go culture has a long standing tradition of getting you what you need quickly and easily. We constructed their brand strategy and visual language to reflect the conceptual and functional roots of convenience shopping while elevating it to the tastes and health standards associated with the LB. food group.